Search Engine Optimization or SEO for short is an industry full of so called experts or "growth hackers" which promise the world, talk a lot of fluff, and deliver next to nothing according to the field. The SEO Industry is complicated, secretive, and shrouded in mystery from the very people claiming to know Google's Algorithm, to Google themselves. Google purposely keeps the important bits and tweaks to there search engine algorithm secret in order to prevent malpractice and devious tactics to beat out competition and promote natural growth of good websites to rank high on search engines. However, this does not mean that there is now way to influence your SEO for your business's web page. In fact there are more options than ever before to help your business's page rank significantly higher on Search engines and help to beat out your competitors.
The Early Bird Gets the Worm
Search Engine Optimization can at time's be a game of speed. The sooner that you have a website online, and the sooner you apply SEO, the sooner Google recognizes it and begins to rank it. The longer that your site is online, and the better it is maintained for SEO and adapted for the changing web and different changes to Google's algorithm, the better credit it will have and the more likely it will rank higher now and in the future. Google is the most used website period. Google proudly boasts 40,000 search queries per second. If your business has a once in a million search query, that means that it is searched 2.4 times per minute. Google is the best resource on the internet to get your web page and bluishness discovered. It is both a local and international tool to expand the breadth of your business. Google also offer Pay Per Click (PPC) advertisements that can bump your web page to the top of any search result. With our Google Adwords Certified Technicians, we can create a multi faceted marketing and SEO campaign to significantly increase your online presence.
What are you doing right now to beat your competition
80% of the time you can count on your competition trying to use some sort of online presence to compete with your business. This can come in the form of SEO, Social Media Marketing, or Pay Per Click Advertisement. The question is, what are you doing in order to remain competitive? The first link in a Google search has roughly a 30% click through rate. The top 5 links on Google have a 70% click through rate. If you aren't the first link then you are missing a significant amount of customers. If you aren't in the top 5 links then you are in desperate need of Search Engine Optimization. Improving your SEO enough to at least get your business in the top 5 results for a query related to your business is enough to significantly increase traffic to your website and generate new customers and leads.
Google Business Cards
Another excellent feature that Google offers is "business cards" for business's when they are searched. These can be used to show the location of your business, hours of operation, and also customer reviews and experiences. However, if you do not submit this information to Google, it will either take user submitted input or try to find it on it's own, which is often inaccurate. Also when you make a change to your business hours, it may not immediately be updated on Google, which can lead many dissatisfied customers. Luckily our Comprehensive SEO plan includes updating and maintain this card, so not only it is up to date and accurate, but appealing and easy to use for customers interested in your service or product. We also will help you create an advertisement campaign in order for your card to rank higher than competing business's and increase your own reputation.
Most business's are not prepared to handle an international market, but want to be competitive locally when it comes to search engine results.Google purposely keeps the important bits and tweaks to there search engine algorithm secret in order to prevent malpractice and devious tactics to beat out competition and promote natural growth of good websites to rank high on search engines. However, this does not mean that there is now way to influence your SEO for your business's web page. In fact there are more options than ever before to help your business's page rank significantly higher on Search engines and help to beat out your competitors.
Defense Against The Dark Arts (Black Hat SEO)
Sometimes a competing business will use less than ethical techniques to compete when it comes to SEO. This can Include hacking, copy-writing, and blatant key word stuffing. These are underhanded techniques that at times can go unnoticed by Google and rank a website higher than your own, despite not being as content rich or having equal backlinks. There also organizations that will sell backlinks in order to increase SEO as well, but they are shared by bots (automated programs) instead of humans and it can be difficult for Google's Algorithm to discern what is real or not at times. Luckily with Black Hat Protection, you will have a monitor on competing businesses to see if they use less than ethical techniques for SEO. If a technique is found that is against the rules, than it is reported to Google and they will penalized and there Page Rank will decrease allowing your own page to climb up the ranks. This is highly recommended when you in a competitive market because often times people will do whatever it takes to beat out competition when it comes to SEO because it is so valuable. Even though it is hard for machines to detect it is trivial for humans to recognize black hat techniques and report them to proper channels. This way you can protect your own site from malicious actors and eliminate competition at the same time.
Why SEO should be a part of your advertising and marketing budget
SEO becomes more important ever single day. More people use Google every day, more websites are used are created everyday, and new techniques are created every day to edge out competition. The reason why SEO is important to be added to your advertisement and marketing budget is that you can advertise and market your business all that you want, but if it lacks any sort of online presence you may as well be advertising for your competition. When you advertise your shoe store on television every single day, and someone sees the ad and doesn't remember your business's name and Google's: Shoe Store's Austin Texas, and your shoe store is not a result, then you are creating an advertisement for your competitor. Your Website should be the root of your advertisement campaign, and SEO is it's sunlight. Without creating a beacon to your web page it will be swept under the rug like millions of others.